Life is complicated. Laundry shouldn’t be. With Seventh Generation’s new EasyDose™ Ultra Concentrated Liquid Laundry Detergent, you get the right amount of liquid—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need! Our compact 23oz bottle gives you the same 66-load convenience you expect, but uses 60% less plastic, 50% less water, and is 75% lighter than our 90 fl oz bottle. A USDA Certified Biobased Product 99% made with an advanced-enzyme formula that fights tough stains, it’s a great choice for your busy family. Easy to use, easy to store, and easy to love—our Ultra Concentrated Laundry Detergent is about to change the way you think about clean.

Try with our Seventh Generation Dryer Sheets or our Liquid Fabric Softener - both available in Free & Clear!

At Seventh Generation, we do business differently. We believe our products are healthy solutions for use within your home–and for the community and environment outside it. We are always evaluating how to reduce their environmental impact, increase performance and safety, and create a more sustainable supply chain. It is our responsibility to set a course for a more mindful way of doing business, where companies act as partners with other stakeholders to create a brighter future for the whole planet. Seventh Generation is proud to be a Certified B Corporation. B Corps are certified to be better for workers, better for communities, and better for the environment. By choosing Seventh Generation laundry soap washing detergent and both liquid and fabric softener sheets products, you’re joining us in nurturing the health of the next seven generations.

• Our Seventh Generation EasyDose™ Auto-Dosing Technology measures the right detergent amount—every time. Just flip the bottle, give a firm squeeze, and you’re done. One squeeze is all you need!

• Ultra concentrated, ultra-convenient liquid laundry detergent : 66 loads in a compact 23oz bottle that’s easy to store, and easy to feel good about.

• Small dose, big clean™: 60% less plastic, 50% less water, and 75% lighter than our laundry detergent liquid 100 fl oz bottle.

• Our liquid laundry detergent advanced-enzyme formula fights tough baby stains.

• Ultra concentrated laundry detergent made with 0% dyes, synthetic fragrances, or artificial brighteners.

• Free & Clear washing detergent that’s hypoallergenic and made for sensitive skin.

Water / Eau, Laureth-6 (plant-derived Cleaning Agent / Agent Nettoyant Derive De Plantes), Propylene Glycol (plant-based Solvent / Solvant A Base De Plantes), Octyl/decyl Glucoside (plant-derived Cleaning Agent / Agent Nettoyant Derive De Plantes), Glycerin (plant-derived Enzyme Stabilizer / Stabilisateur D'enzymes Derive De Plantes), Sodium Oleate (plant-derived Anti-foaming Agent / Agent Antimoussant Derive De Plantes), Sodium Chloride (mineral-based Viscosity Modifier / Modificateur De Viscosite E Base De Mineraux). Citric Acid (plant-derived Ph Adjuster / Ajusteur De Ph Derive De Plantes). Protease Enzyme Blend / Melange D'enzymes A Base De Protease (plant-based Cleaning Agent / Agent Nettoyant A Base De Plantes), Pectinase Enzyme Blend / Melange D'enzymes A Base De Pectinase (plant-based Cleaning Agent / Agent Nettoyant A Base De Plantes), Amylase Enzyme Blend / Melange D'enzymes A Base De Amylase (plant-based Cleaning Agent / Agent Nettoyant A Base De Plantes), Mannanase Enzyme Blend / Melange D'enzymes E Base De Amylase (plant-based Cleaning Agent / Agent Nettoyant A Base De Plantes).